Why are web designers creating landing pages web designs that do not convert? The thing that has upsets me the most is that advertising agencies are charging a lot of money and not getting the ROI. They are flashy and too focused on branding. But don’t get confused, branding campaigns can definitely be combined with a great landing page web design. The focus still remains direct response marketing and nothing is more important than the sale. Its simple, stop wasting your money…
Recently I have focus a lot of sales funnel freelance work on designing landing pages. These may seem boring to the average designer, but they are very important to a successful web business. Great landing page work can really improve your business. A lot of times it can take your site from the 1990’s and into 2008. Below are three landing page web design examples from 2005. Yet, they are still converting well 3 years later.
Landing Page Web Design : Free Movie Tickets
Landing Page Web Design : Free Airline Tickets
Landing Page Web Design : Free Shopping Spree
Can you share any conversion rates?
Nice example landingspage !
For 3 years old it’s really good !
It’s the same page three times.
No, it is one company with three different landing pages for similar products. When something works - duplicate it for more areas of you site.
Do you think these metaphors helps the conversion?
These are clean, simple, and elegant. I just posted an aticle on the design and layout of landing pages here. I’m looking forward to reading some of your other posts now!