Google Website Optimizer - FREE A/B Testing Software

Most of the web marketers understand A/B testing to improve conversion rates on landing pages, but they do not execute this strategy. Usually they think it is very hard to setup, it is expensive or you need an Adwords to start testing. This is not the case with Google Website Optimizer. This completely FREE A/B Testing Software is very easy to set up and you do not need an Adwords campaign running to use it.

Here is a webinar discussing A/B testing on any web page and testing best practices. The webinar includes Conversion Rates Specialist, Bryan Eisenberg, from Future Now Inc. You can also down get FREE Google Website Optimizer tools from his site here.

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White paper downloads are great for landing pages

Landing pages are a great way to monetize web traffic to your website. I recommend giving your visitors something in return for filling out a form. It can be as simple as a free white paper or ebook. Ask for your visitor's information in a lead form and then they can download a PDF on thank you page. The strategy is to create a relationship with your visitors and they can leave with something tangible - that is valuable.

Here is a landing page that we completed for Future Now, Inc - one of my favorite companies to work with. This optimized landing page offers a white paper on "10 Tips To Start Optimizing Your Site". In the design below, you can see how the copy is broken up into bullets so the text can be scanned easily. The layout will force your eyes to read the headline and then immediately move over to the lead capture form then down to the button. Plus we added a few content links and the Google logo to show credibility.

View landing page for 10 Tips To Start Optimizing Your Site

Are you using landing pages?

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