Improve customer experience = more profitable website!

Check out the new landing page mini-site we created for Future Now, called Benchmark My Site. This website was created to help improve your customer experience resulting in a more profitable website.

More about the site:

Over the last year, tens of millions of dollars have been spent on site redesigns, usability studies, analytics, and multivariate testing. Still overall industry conversion rates remain low while traffic costs inflate. These investments have not translated to the bottom line. Future Now, Inc., a leading voice in increasing online conversion rates, can assist in planning your website to be more persuasive using a proven systematic approach for better customer understanding.

Future Now will prepare for you, at no cost, a Benchmarking report that measures your site's customer focus. Your site will be evaluated by one of our Conversion Analysts against 69 distinct questions in four critical areas of customer focus: Product Presentation, The Checkout Process, Delivery Options and Customer Service

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• Google Website Optimizer - FREE A/B Testing Software

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Google Website Optimizer - FREE A/B Testing Software

Most of the web marketers understand A/B testing to improve conversion rates on landing pages, but they do not execute this strategy. Usually they think it is very hard to setup, it is expensive or you need an Adwords to start testing. This is not the case with Google Website Optimizer. This completely FREE A/B Testing Software is very easy to set up and you do not need an Adwords campaign running to use it.

Here is a webinar discussing A/B testing on any web page and testing best practices. The webinar includes Conversion Rates Specialist, Bryan Eisenberg, from Future Now Inc. You can also down get FREE Google Website Optimizer tools from his site here.

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White paper downloads are great for landing pages

Landing pages are a great way to monetize web traffic to your website. I recommend giving your visitors something in return for filling out a form. It can be as simple as a free white paper or ebook. Ask for your visitor's information in a lead form and then they can download a PDF on thank you page. The strategy is to create a relationship with your visitors and they can leave with something tangible - that is valuable.

Here is a landing page that we completed for Future Now, Inc - one of my favorite companies to work with. This optimized landing page offers a white paper on "10 Tips To Start Optimizing Your Site". In the design below, you can see how the copy is broken up into bullets so the text can be scanned easily. The layout will force your eyes to read the headline and then immediately move over to the lead capture form then down to the button. Plus we added a few content links and the Google logo to show credibility.

View landing page for 10 Tips To Start Optimizing Your Site

Are you using landing pages?

Do you have a landing page that is offering something for free?
What are you doing to capture leads on your landing pages?

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