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Designing Landing Pages To Improve Conversion Rates

Landing Pages - Design & Optimization

Monday, March 24, 2008

White paper downloads are great for landing pages

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free gift landing pagesLanding pages are a great way to monetize web traffic to your website. I recommend giving your visitors something in return for filling out a form. It can be as simple as a free white paper or ebook. Ask for your visitor's information in a lead form and then they can download a PDF on thank you page. The strategy is to create a relationship with your visitors and they can leave with something tangible - that is valuable.

Here is a landing page that we completed for Future Now, Inc - one of my favorite companies to work with. This optimized landing page offers a white paper on "10 Tips To Start Optimizing Your Site". In the design below, you can see how the copy is broken up into bullets so the text can be scanned easily. The layout will force your eyes to read the headline and then immediately move over to the lead capture form then down to the button. Plus we added a few content links and the Google logo to show credibility.

View landing page for 10 Tips To Start Optimizing Your Site
download white paper landing pages

Are you using landing pages?

Do you have a landing page that is offering something for free?
What are you doing to capture leads on your landing pages?

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Thursday, February 21, 2008

Landing Page Web Design Examples

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Why are web designers creating landing pages web designs that do not convert? The thing that has upsets me the most is that advertising agencies are charging a lot of money and not getting the ROI. They are flashy and too focused on branding. But don't get confused, branding campaigns can definitely be combined with a great landing page web design. The focus still remains direct response marketing and nothing is more important than the sale. Its simple, stop wasting your money...

Recently I have focus a lot of sales funnel freelance work on designing landing pages. These may seem boring to the average designer, but they are very important to a successful web business. Great landing page work can really improve your business. A lot of times it can take your site from the 1990's and into 2008. Below are three landing page web design examples from 2005. Yet, they are still converting well 3 years later.

Landing Page Web Design : Free Movie Tickets
Landing Page Web Design

Landing Page Web Design : Free Airline Tickets
Landing Page Web Design

Landing Page Web Design : Free Shopping Spree
Landing Page Web Design

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At March 19, 2008 12:09 AM , Anonymous Anonymous said...

Can you share any conversion rates?

 

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Tuesday, February 19, 2008

Revisiting Landing Pages & Designs from 2006

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Here is a list of landing pages that were designed in 2006 by Alex Designs LLC. These landing pages were created to increase ROI from PPC, increase conversion rates of leads or acquire approval from the new advertising / landing page standards from Google. These are all copyrighted, so don't try and steal any ideas. Stay tuned for some new examples from 2008.

Design Examples: Landing Pages created in 2006
Pay Pal Landing Page
Health Care Landing Pages
Real Estate Landing Pages
Mortgage Landing Pages
Affiliate Landing Pages
Accounting Landing Page Design
Software Landing Page
Job Search Landing Page
Financial Landing Page
NetSuite Landing Pages

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At April 13, 2008 5:44 AM , Anonymous Giovanna said...

I enjoy reading your posts and Am very excited to compare the 2006 with your upcoming 2008 landing pages. I do hard core white hat SEO and would love to learn more about PPC, landing pages.

 

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Monday, February 18, 2008

Landing Page Web Design Blog

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Welcome to the new landing page web design blog brought to you by Alex Designs LLC. More about Alex Designs : Conversion rate optimization and user experience focused interactive web designer to improve ROI. Plus focusing on ecommerce, direct response marketing and building SEO traffic. We specialize in optimizing website designs to improve conversion rates, banner click through rates and internet direct marketing (AKA: Sales Funnel A/B Testing). I also focus on Search Engine Optimization tactics and affiliate marketing to achieve the best possible ROI. Including landing pages, jump pages, ppc landing pages and conversion rate optimization.

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