Improve customer experience = more profitable website!

Check out the new landing page mini-site we created for Future Now, called Benchmark My Site. This website was created to help improve your customer experience resulting in a more profitable website.

More about the site:

Over the last year, tens of millions of dollars have been spent on site redesigns, usability studies, analytics, and multivariate testing. Still overall industry conversion rates remain low while traffic costs inflate. These investments have not translated to the bottom line. Future Now, Inc., a leading voice in increasing online conversion rates, can assist in planning your website to be more persuasive using a proven systematic approach for better customer understanding.

Future Now will prepare for you, at no cost, a Benchmarking report that measures your site's customer focus. Your site will be evaluated by one of our Conversion Analysts against 69 distinct questions in four critical areas of customer focus: Product Presentation, The Checkout Process, Delivery Options and Customer Service

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• Free landing page design review!
• White paper downloads are great for landing pages
• Google Website Optimizer - FREE A/B Testing Software

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White paper downloads are great for landing pages

Landing pages are a great way to monetize web traffic to your website. I recommend giving your visitors something in return for filling out a form. It can be as simple as a free white paper or ebook. Ask for your visitor's information in a lead form and then they can download a PDF on thank you page. The strategy is to create a relationship with your visitors and they can leave with something tangible - that is valuable.

Here is a landing page that we completed for Future Now, Inc - one of my favorite companies to work with. This optimized landing page offers a white paper on "10 Tips To Start Optimizing Your Site". In the design below, you can see how the copy is broken up into bullets so the text can be scanned easily. The layout will force your eyes to read the headline and then immediately move over to the lead capture form then down to the button. Plus we added a few content links and the Google logo to show credibility.

View landing page for 10 Tips To Start Optimizing Your Site

Are you using landing pages?

Do you have a landing page that is offering something for free?
What are you doing to capture leads on your landing pages?

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• Free landing page design review!
• Web designers that improve revenue & long term growth
• More Landing Page Web Design Examples

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Free landing page design review or ask a question!

I have been getting a lot of emails with questions about designing landing pages to improve conversion rates and maximize ROI. So I put up this blog to help document my best practices and provide design examples. If you have a question, please add a comment on this post. I may not be able to answer everything, but I am happy to try and help you out.

Free landing page design review

If you have a landing page design, post the URL here. One rule - do not use an ANONYMOUS as your name. Then, I will comment on your landing page or I may do a blog post with my complete review and recommendations.

Why am I doing this?

I am interested to see how you are using landing pages. What design challenges are you having? Do you think your conversion rates should be higher, why? Now you don't need to email me, post your questions and examples here.

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Mentioning conversion rate optimization gets me excited

I am addicted to HDTV. One of the channels that I love to watch is MojoHD. The show Start-Up Junkies is a documentary of an online business trying to get off the ground. I was pleasantly surprised to hear them say that they needed to improve their ecommerce sign up process. Yes, they mentioned conversion rate optimization on TV and I got all excited. So... I went ahead and reviewed their PPC advertisements and landing page strategy. Now here is my opinion on how they can improve their conversion rates.

After searching in Google for "Online PO Box" I arrived at the landing page / mini-site below. They are doing a good job by isolating the user experience so visitors stay within the sales funnel. However, I did want to offer some ideas:

1. The video is good, but I would recommend getting a strong testimonial with a quote about how easy it is to use and how they actually save money, plus safer for the environment.
2. The design flow of the page is off. Meaning, it doesn't read correctly. PPC visitors are on your web page for a very short time frame, before they leave. They skim your content. Maybe try making the Special Offer "First Month Free" more dominant and higher on the page.
3. "How it is works" is a very important page. The text needs to be combined with some simple imagery to make it more intuitive.
4. The text in Helvetica font doesn't read well on a PC, use Arial instead. Mac looks perfect.
5. They are using Google Analytics, so hopefully they are using Google Optimizer to do A/B testing.

The staff mentioned this in the TV show and I agree... The shopping cart checkout page needs a lot of work. When you do click sign up, you arrive at an overwhelming price list and it is hard to understand what you are going to get. Also, I recommend mentioning the "Risk Free 30-Day Money Back Guarantee" on this Checkout Page.

Do you have any recommendations for this company? Is their a site that you want me to review? Post them here...

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Landing Page Web Design Examples

Why are web designers creating landing pages web designs that do not convert? The thing that has upsets me the most is that advertising agencies are charging a lot of money and not getting the ROI. They are flashy and too focused on branding. But don't get confused, branding campaigns can definitely be combined with a great landing page web design. The focus still remains direct response marketing and nothing is more important than the sale. Its simple, stop wasting your money...

Recently I have focus a lot of sales funnel freelance work on designing landing pages. These may seem boring to the average designer, but they are very important to a successful web business. Great landing page work can really improve your business. A lot of times it can take your site from the 1990's and into 2008. Below are three landing page web design examples from 2005. Yet, they are still converting well 3 years later.

Landing Page Web Design : Free Movie Tickets


Landing Page Web Design : Free Airline Tickets


Landing Page Web Design : Free Shopping Spree

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Revisiting Landing Pages & Designs from 2006

Here is a list of landing pages that were designed in 2006 by Alex Designs LLC. These landing pages were created to increase ROI from PPC, increase conversion rates of leads or acquire approval from the new advertising / landing page standards from Google. These are all copyrighted, so don't try and steal any ideas. Stay tuned for some new examples from 2008.

Design Examples: Landing Pages created in 2006
Pay Pal Landing Page
Health Care Landing Pages
Real Estate Landing Pages
Mortgage Landing Pages
Affiliate Landing Pages
Accounting Landing Page Design
Software Landing Page
Job Search Landing Page
Financial Landing Page
NetSuite Landing Pages

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Landing Page Web Design Blog

Welcome to the new landing page web design blog brought to you by Alex Designs LLC. More about Alex Designs : Conversion rate optimization and user experience focused interactive web designer to improve ROI. Plus focusing on ecommerce, direct response marketing and building SEO traffic. We specialize in optimizing website designs to improve conversion rates, banner click through rates and internet direct marketing (AKA: Sales Funnel A/B Testing). I also focus on Search Engine Optimization tactics and affiliate marketing to achieve the best possible ROI. Including landing pages, jump pages, ppc landing pages and conversion rate optimization.

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