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Designing Landing Pages To Improve Conversion Rates

Landing Pages - Design & Optimization

Saturday, March 15, 2008

Free landing page design review or ask a question!

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landing pages questionI have been getting a lot of emails with questions about designing landing pages to improve conversion rates and maximize ROI. So I put up this blog to help document my best practices and provide design examples. If you have a question, please add a comment on this post. I may not be able to answer everything, but I am happy to try and help you out.

Free landing page design review

If you have a landing page design, post the URL here. One rule - do not use an ANONYMOUS as your name. Then, I will comment on your landing page or I may do a blog post with my complete review and recommendations.

Why am I doing this?

I am interested to see how you are using landing pages. What design challenges are you having? Do you think your conversion rates should be higher, why? Now you don't need to email me, post your questions and examples here.

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3 Comments:

At March 18, 2008 3:03 PM , Blogger Jackie said...

I only have a home page and REALLY need a landing page.

see http://www.crewealth.com

I know I need to get rid of the navigation bar for the landing page. I know the header is way too big. I know need lots of help!

Thanks for any advice!

Jackie
Jackie@CREWealth.com

P.S. Would like to talk to you about building one for me.

 
At March 19, 2008 12:03 AM , Anonymous Anonymous said...

Mine is a site but the purpose of it is lead generation.

http://www.prcpb.com

Thanks Alex!

-Ben

 
At May 15, 2008 10:00 AM , Anonymous Anonymous said...

Interested in you designing a landpage for our company. (www.linkhigh.com) so we can use it with Google adwords. Want to offer free network assessment.

Victor W. Liu
Link High Technologies Inc.
victor@linkhigh.com

 

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Sunday, February 24, 2008

Sales Funnel Design and Development

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Sales (conversion) funnel design and development is key to any online marketing strategy. Driving your website traffic to an isolated user experience will improve the amount of leads (emails) captured and optimizes your conversion rate. Here is a example of how the sales funnel should be a core part of your website.

Sales Funnel

This type of direct marketing strategy is based on customized landing pages and A/B multivariate testing to continually optimized the experience to improve ROI. The end goal is to push more qualified leads through the funnel which will lead to sales. Then if the leads do not convert, plan a follow-on marketing strategy to engage them on the long tail. More to come...

More about the sales funnel strategy in this a quick video:



Continue reading related articles::

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Thursday, February 21, 2008

Landing Page Web Design Examples

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Why are web designers creating landing pages web designs that do not convert? The thing that has upsets me the most is that advertising agencies are charging a lot of money and not getting the ROI. They are flashy and too focused on branding. But don't get confused, branding campaigns can definitely be combined with a great landing page web design. The focus still remains direct response marketing and nothing is more important than the sale. Its simple, stop wasting your money...

Recently I have focus a lot of sales funnel freelance work on designing landing pages. These may seem boring to the average designer, but they are very important to a successful web business. Great landing page work can really improve your business. A lot of times it can take your site from the 1990's and into 2008. Below are three landing page web design examples from 2005. Yet, they are still converting well 3 years later.

Landing Page Web Design : Free Movie Tickets
Landing Page Web Design

Landing Page Web Design : Free Airline Tickets
Landing Page Web Design

Landing Page Web Design : Free Shopping Spree
Landing Page Web Design

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At March 19, 2008 12:09 AM , Anonymous Anonymous said...

Can you share any conversion rates?

 

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Tuesday, February 19, 2008

Revisiting Landing Pages & Designs from 2006

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Here is a list of landing pages that were designed in 2006 by Alex Designs LLC. These landing pages were created to increase ROI from PPC, increase conversion rates of leads or acquire approval from the new advertising / landing page standards from Google. These are all copyrighted, so don't try and steal any ideas. Stay tuned for some new examples from 2008.

Design Examples: Landing Pages created in 2006
Pay Pal Landing Page
Health Care Landing Pages
Real Estate Landing Pages
Mortgage Landing Pages
Affiliate Landing Pages
Accounting Landing Page Design
Software Landing Page
Job Search Landing Page
Financial Landing Page
NetSuite Landing Pages

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At April 13, 2008 5:44 AM , Anonymous Giovanna said...

I enjoy reading your posts and Am very excited to compare the 2006 with your upcoming 2008 landing pages. I do hard core white hat SEO and would love to learn more about PPC, landing pages.

 

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Monday, February 18, 2008

Landing Page Web Design Blog

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Welcome to the new landing page web design blog brought to you by Alex Designs LLC. More about Alex Designs : Conversion rate optimization and user experience focused interactive web designer to improve ROI. Plus focusing on ecommerce, direct response marketing and building SEO traffic. We specialize in optimizing website designs to improve conversion rates, banner click through rates and internet direct marketing (AKA: Sales Funnel A/B Testing). I also focus on Search Engine Optimization tactics and affiliate marketing to achieve the best possible ROI. Including landing pages, jump pages, ppc landing pages and conversion rate optimization.

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