Improve customer experience = more profitable website!

Check out the new landing page mini-site we created for Future Now, called Benchmark My Site. This website was created to help improve your customer experience resulting in a more profitable website.

More about the site:

Over the last year, tens of millions of dollars have been spent on site redesigns, usability studies, analytics, and multivariate testing. Still overall industry conversion rates remain low while traffic costs inflate. These investments have not translated to the bottom line. Future Now, Inc., a leading voice in increasing online conversion rates, can assist in planning your website to be more persuasive using a proven systematic approach for better customer understanding.

Future Now will prepare for you, at no cost, a Benchmarking report that measures your site's customer focus. Your site will be evaluated by one of our Conversion Analysts against 69 distinct questions in four critical areas of customer focus: Product Presentation, The Checkout Process, Delivery Options and Customer Service

Continue reading related articles::

• Free landing page design review!
• White paper downloads are great for landing pages
• Google Website Optimizer - FREE A/B Testing Software

• Post a Comment
• Email Post

Google Website Optimizer - FREE A/B Testing Software

Most of the web marketers understand A/B testing to improve conversion rates on landing pages, but they do not execute this strategy. Usually they think it is very hard to setup, it is expensive or you need an Adwords to start testing. This is not the case with Google Website Optimizer. This completely FREE A/B Testing Software is very easy to set up and you do not need an Adwords campaign running to use it.

Here is a webinar discussing A/B testing on any web page and testing best practices. The webinar includes Conversion Rates Specialist, Bryan Eisenberg, from Future Now Inc. You can also down get FREE Google Website Optimizer tools from his site here.

Are you using Google Website Optimizer?

Tell us what you think! Share you success or give us your feedback.
Do you use another software, which one? Post a comment here.

Continue reading related articles::

• Free landing page design review!
• White paper downloads are great for landing pages
• More Landing Page Web Design Examples

• Post a Comment
• Email Post

White paper downloads are great for landing pages

Landing pages are a great way to monetize web traffic to your website. I recommend giving your visitors something in return for filling out a form. It can be as simple as a free white paper or ebook. Ask for your visitor's information in a lead form and then they can download a PDF on thank you page. The strategy is to create a relationship with your visitors and they can leave with something tangible - that is valuable.

Here is a landing page that we completed for Future Now, Inc - one of my favorite companies to work with. This optimized landing page offers a white paper on "10 Tips To Start Optimizing Your Site". In the design below, you can see how the copy is broken up into bullets so the text can be scanned easily. The layout will force your eyes to read the headline and then immediately move over to the lead capture form then down to the button. Plus we added a few content links and the Google logo to show credibility.

View landing page for 10 Tips To Start Optimizing Your Site

Are you using landing pages?

Do you have a landing page that is offering something for free?
What are you doing to capture leads on your landing pages?

You may also enjoy these articles:

• Free landing page design review!
• Web designers that improve revenue & long term growth
• More Landing Page Web Design Examples

• Post a Comment
• Email Post

Mentioning conversion rate optimization gets me excited

I am addicted to HDTV. One of the channels that I love to watch is MojoHD. The show Start-Up Junkies is a documentary of an online business trying to get off the ground. I was pleasantly surprised to hear them say that they needed to improve their ecommerce sign up process. Yes, they mentioned conversion rate optimization on TV and I got all excited. So... I went ahead and reviewed their PPC advertisements and landing page strategy. Now here is my opinion on how they can improve their conversion rates.

After searching in Google for "Online PO Box" I arrived at the landing page / mini-site below. They are doing a good job by isolating the user experience so visitors stay within the sales funnel. However, I did want to offer some ideas:

1. The video is good, but I would recommend getting a strong testimonial with a quote about how easy it is to use and how they actually save money, plus safer for the environment.
2. The design flow of the page is off. Meaning, it doesn't read correctly. PPC visitors are on your web page for a very short time frame, before they leave. They skim your content. Maybe try making the Special Offer "First Month Free" more dominant and higher on the page.
3. "How it is works" is a very important page. The text needs to be combined with some simple imagery to make it more intuitive.
4. The text in Helvetica font doesn't read well on a PC, use Arial instead. Mac looks perfect.
5. They are using Google Analytics, so hopefully they are using Google Optimizer to do A/B testing.

The staff mentioned this in the TV show and I agree... The shopping cart checkout page needs a lot of work. When you do click sign up, you arrive at an overwhelming price list and it is hard to understand what you are going to get. Also, I recommend mentioning the "Risk Free 30-Day Money Back Guarantee" on this Checkout Page.

Do you have any recommendations for this company? Is their a site that you want me to review? Post them here...

• Post a Comment
• Email Post

Sales Funnel Design and Development

Sales (conversion) funnel design and development is key to any online marketing strategy. Driving your website traffic to an isolated user experience will improve the amount of leads (emails) captured and optimizes your conversion rate. Here is a example of how the sales funnel should be a core part of your website.



This type of direct marketing strategy is based on customized landing pages and A/B multivariate testing to continually optimized the experience to improve ROI. The end goal is to push more qualified leads through the funnel which will lead to sales. Then if the leads do not convert, plan a follow-on marketing strategy to engage them on the long tail. More to come...

More about the sales funnel strategy in this a quick video:

Continue reading related articles::

• Free landing page design review!
• White paper downloads are great for landing pages
• More Landing Page Web Design Examples

• Post a Comment
• Email Post