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Landing Page Design » Increase Conversion Rates

Google Website Optimizer – FREE A/B Testing Software

Most of the web marketers understand A/B testing to improve conversion rates on landing pages, but they do not execute this strategy. Usually they think it is very hard to setup, it is expensive or you need an Adwords to start testing. This is not the case with Google Website Optimizer. This completely FREE A/B Testing Software is very easy to set up and you do not need an Adwords campaign running to use it.

Here is a webinar discussing A/B testing on any web page and testing best practices. The webinar includes Conversion Rates Specialist, Bryan Eisenberg, from Future Now Inc. You can also down get FREE Google Website Optimizer tools from his site here.


Are you using Google Website Optimizer?

Tell us what you think! Share you success or give us your feedback.
Do you use another software, which one? Post a comment here.

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Posted: April 7th, 2008 - Alex Harris
  • It is how people work for thier site. And how they manage it. It is not how you start it. But how you manage it in the long run.
  • Compute Social
    Excellent information! Gonna share this with our clients.
  • alexdesigns
    Its a balance of the page that makes the best performance. Copy is definitely important, but not long paragraphs. You really want to use bullets and then "call out" important sentences in larger text.

    For visuals, the important thing is to lead the users eyeballs to the focal point of the page. If you have a lead form, you want to visually move the users eyes across the page to see that form.

    If you need to explain the service or product in a long copy form, then it is okay to scroll. but you want to visually lead the user down the page and then at the end of the page have a place for them to complete your success action.
  • Web Design Bournemouth
    What's your view on the amount of text vs images on a home page? Is the written content more impotent than the visuals?
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