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Landing page design review or ask a question!

landing pages questionI have been getting a lot of emails with questions about designing landing pages to improve conversion rates and maximize ROI. So I put up this blog to help document my best practices and provide design examples. If you have a question, please add a comment on this post. I may not be able to answer everything, but I am happy to try and help you out.

Free landing page design review

If you have a landing page design, post the URL in the comment section below.

Why am I doing this?

I am interested to see how you are using landing pages. What design challenges are you having? Do you think your conversion rates should be higher, why? Now you don’t need to email me, post your questions and examples below.

Check Out These Articles:

  1. Google Website Optimizer – FREE A/B Testing Software
  2. Improve customer experience = more profitable website!
  3. Landing Page Web Design Examples
  4. White paper downloads are great for landing pages
  5. Sales Funnel Design and Development
  • Richardjay2000
    This helps give you a better Google Quality Score, which will lower your PPC advertising costs and increase your spot in paid advertising.
  • Hi,

    Can you explain me whats the difference between a Landing page and the Top content. Does both are similar,if so why and if not why so? can you please help me in solving this confusion.
  • The landing page is a simple design that completely focused on offering a solution on what the user came there for. It usually doesn't have a lot of navigation or additional links that aren't related to the 1-3 goals you send people there for.

    The landing page is usually a place to send PAID advertising and focuses the user to complete conversion. By keeping the page very simple you can have it load fast and consistent with your advertising. This helps give you a better Google Quality Score, which will lower your PPC advertsing costs and increase your spot in paid advertising.

    Top content pages are usually managed by a Content Management System and have a lot of opportunity to BOUNCE - people leave or get confused and exit your site. The targeted landing page helps capitalize better off your marketing campaigns.
  • Hi. I have just finished a blog through Harvey Segal new 2010 Catalog Membership. I wanted to know how to create a landing page and use it as my "sticky" for my blog posts. Is a landing page the same as a capture page where you want to "capture" the name and email address of the visitor as opposed to a splash page where you ask the viewer to click through to the next page?
    Thanks
    Bud McKenzie
    http://www.iloveharveysegal.com
  • The landing page serves as place to send your PAID traffic. Sometimes its better to capture email address right away and sometimes it better to get them to the next page right away. Its different in many cases for different goals. TEST to see what works for you.

    Some Tips to Organize Your Site To Maximize Conversion
  • Effective landing page design is tricky. You also have to follow rules to maximize quality score.
  • Hi Alex!
    This is our home page so far. We are in the process of designing more country specific landing page. I would love to get some input!

    Thanks so much!
  • Hi Alex i just redesigned my web page for landing page design. Can you see the page and give me your expert opinion
  • Hi Alex,

    What material do you ask your customer to provide you when you design landing page for your clients
  • I have a survey with questions I give to each client, it helps me understand their business and objectives.
  • very nice


    wall
  • Hi Alex,

    Would appreciate your insight on my landing page: www.cashurwheels.com - It is an online marketplace that connects advertisers with vehicle owners willing to display ads on their owbn vehicle. The website essentially speak to 3 stakeholder at the same time and I believe it is not getting the point across for either of the users groups at this point. All pointers are greatly appreciated.
  • Could you pls comment on this website?
    many thanks
  • Hi Alex,
    http://www.citamatic.com/
    generating landing content
    Thanks!
  • Hey Alex, nice site you have built here.

    What would you change in our landing page

    http://www.invisiblegame.info/

    Thanks for the feedback!
  • One client of mine needs these all the time. Here's the latest. I'd say the most important thing is to have an offer with big numbers as the focal point

    http://agentm2.com/clients/zodiac/562_5/
  • Carlos White Ii
    I am very new to this process and i need step by step instructions to set a landing page for my business and im completely lost and no idea what to do. Can you please help me get started. Im a quick learner so i will catch on pretty fast.

    Please and Thank You
    Carlos White II
  • i m still confused about landing page creation.
    can u give me more clearification on this.
  • prince samuels
    Hey Alexprince here. the information was very educational. I like you to take a look at my internet marketing blog at www.mlmeducationblog.com I think I need a serious make over. something professional landing pages. Please review it and let me know what i need to do. thanks
    -prince
  • Kenny Holley
    Hello Alex,
    Thanks for the offer to review my landing page. I have noticed lately that my hits versus signups ratio has been dropping fast so I am considering if the design needs updated. Please provide your opinion... http://yourfree.ws
    Thanks again, Kenny Holley
  • nathalie pelletier
    Hi Alex,
    i just friended you on twitter and thought i'd check out your work...then i thought i'd ask you to check mine out ;)

    your input will be much appreciated!
    http://vitiligocover.com

    all the best,
    nathalie
  • DOUGLAS
    I HAVE ALL THE CONTENT FOR MY LANDING PAGE(S)BUT I HAVE NO CLUE HOW TO "MAKE IT HAPPEN". I NEED SOMEONE TO PUT IT TOGETHER. I KNOW IT ISNT THAT HARD; BUT WHO OR WHAT WILL ALLOW ME TO DO IT AT VERY LOW COST(NEW BUSINESS)? I DO NEED TO HAVE THE ABILITY TO CAPTURE THEIR INFO (EMAIL, PHONE?, NAME) WITH AN OFFER.
  • Alex
    Hi Alex,

    This landing page is for a career change webinar workshop starting next month. The main idea being to convert visitors into buyers (as opposed to simply generating leads).

    Escape from Corporate America - Career Change Workshop

    I had it professionally done. Would love to hear your thoughts.

    Best,

    Alex
  • Chriscumo
    Greetings from Mexico!

    I have two websites to promote our Spanish Classes abroad.
    Both sites were designed by me and a Mexican designer, but our target market are Americans, Canadians and Europeans. So I am not quite sure if what I am doing is right or not.

    If you could please give me your opinion about the sites I would really appreciate it.

    The sites are:
    www.simerida.com
    www.spanishinstituteonline.com

    Many thanks!
    Christian
    ccuellar@simerida.com
  • JC
    We have a landing page at
    http://help.wirewize.com
    that needs serious help. Really appreciate you doing this!
    John
  • aaron
    please review these 2 sites to see if they're SEO. They've been built in Netsuite

    www.awards.com

    www.trophy.com

    Aaron
  • yshaool
    Hi Alex,
    Our website is:
    http://www.ka-gold-jewelry.com/
    Thanks
    Yaron
  • Jon Nugent
    Please review my home page. I would like insight as to how I might development an effective landing page.
  • zacheos
    In online marketing a landing page is a page that appears when a potential customer clicks on an advertisement and displays content that is a logical extension of the advertisement or link the visitor clicked on. There are two main types of landing pages, reference and transactional. When designing a lead capture, or transactional landing page, there are five main factors that must be considered: headline, offer, attention getter, content, and forms.
  • Alex
    Hi Alex,

    Nice site. Want youre feedback on this page landing page. What do you think about navigation and first think user see the graphics 4 products.

    Just want to know you feed back and do think we can improve it
  • PapayaOne
    Please kindly comment on

    www.papayaone.com

    Thanks a lot.
  • Yan
    Hi Alex,

    Would love your ideas on our landing page for Elastic Server On Demand at http://es.cohesiveft.com. It's not specifically a 'landing page' in the sense that the user isn't required to sign up until he actually creates a server. I know it has a bit too many actions and we're working on condensing it to one main call to action. Thanks!

    Yan Pritzker
  • Anonymous
    Hi there this is my home page on my website. Any advice you can give would be greatly appreciated.
    Thanks
    Nicole

    http://www.gifthut.com.au
  • Sergio
    The web is a multi-lingual environment.

    By translating your landing page and conversion tunnel, you are making your company product and services accessible to customers around the globe.

    FACTS ABOUT INTERNET:

    1. Over 65% of Internet users speak a native language other than English

    2. People are three times more likely to buy a product available to them in their native language

    3. Google provides Multilingual Platforms and crawls Web Pages in more than 30 Languages

    4. Online foreign language markets are growing at a faster pace than the English speaking ones.

    5. More than 20% of Americans Browse and Search in the Internet using Non-English Languages
  • Dave Anderson, SkillBuilders.c
    Alex,
    Any advice is appreciated:
    http://www.learnsecurity.com/skillbuilders/static_index_b_1_key_sqlinjection.html

    Thanks
    dave@skillbuilders.com
  • Paulo Jordao
    Hi Alex... Great service that you are offering. I always check what you are doing on Twitter (http://twitter.com/paulopics1). Anyway, My website is http://www.paulopics.com
    My webpage come between 7th and 10th place when you search for a Photographer in Fort lauderdale on Google and most of the time come in 1st or 2nd place when you searching on Yahoo and MSN. What I would like to know is...
    Is there any way to keep that and improove my ranking when people search a Photographer in MIAMI and PALM BEACHES?
    Thanks
    Paulo Jordao
  • PalmFlex
  • Chris
    Hey,

    I'd love for your comments on this page.

    http://www.inmindmotion.com/freebreakawayaudio.aspx

    The conversion rate is not as high as I'd like given that the conversion is a free download. And very few are doing anything else on the site - browsing products or articles.

    The site's just launched, and it's only being fed by adwords and digg-type sites now, but I feel there is a lot of work I need to do on this landing page before I want to spend larger dollars on bigger ad campaigns.


    Cheers

    Chris
    cemdev [at] gmail [dot] com
  • Steve Heiman
    I recently developed this landing Page and would love your input. thanks,
    Steve
  • alexdesigns
    Thanks for posting your landing pages. I will be reviewing them and posting feedback in the order they were listed. So go ahead and add yours. The reviews will be done in a video or blog post form.

    We are focusing on providing FREE content to help you with your marketing efforts. By offering the knowledge I have learned from A/B testing and landing pages design, we can help improve your conversion rates.
  • Anonymous
    I love your designs and would like to possibly hire you but it doesn't seem like you want hired or you would have contact information posted.

    Clue me in.....
  • Basinet
    Alex

    I am starting a new online consumer service. It is intended for customers who have a single box or a few boxes of items they need stored securely. This instead of renting an expensive Self Storage Unit. I am working on a homepage design and need your critique/ideas. I need to send a file as I do not have a website as of yet.

    Thanks

    Mike
  • Audio Bible
  • Ayo Ijidakinro
    Hi Alex,

    I'd love to have you look at my landing page and tell me what you think about it.

    http://www.ayoswebdesign.com

    I appreciate any help you can provide!

    Best,
    Ayo
  • Anonymous
    Hi,
    first of all, thank you for your insight on the landing pages.
    I have a question, I am not sure where to start with creating a landing page. Should I use php html tpl, etc. I want to make a template landing page so that later I would be able to change images (frames) and thus have a "new" landing page. I want to incorporate on this page a Live Chat too.
    Please help with your advise. Thank you!
  • Anonymous
    Interested in you designing a landpage for our company. (www.linkhigh.com) so we can use it with Google adwords. Want to offer free network assessment.

    Victor W. Liu
    Link High Technologies Inc.
    victor@linkhigh.com
  • Anonymous
    Mine is a site but the purpose of it is lead generation.

    http://www.prcpb.com

    Thanks Alex!

    -Ben
  • Jackie
    I only have a home page and REALLY need a landing page.

    see http://www.crewealth.com

    I know I need to get rid of the navigation bar for the landing page. I know the header is way too big. I know need lots of help!

    Thanks for any advice!

    Jackie
    Jackie@CREWealth.com

    P.S. Would like to talk to you about building one for me.
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