// January 24th, 2010 // No Comments » // Landing Pages, Sales Funnel Design
What do you think of this quiz landing page design we created in 2009? The page is kept really simple and clear to show visitors where to click and lead to the finish line. Over, the feedback was that the page was working really well.
You can see the entire conversion and lead generation sales funnel here for this quiz here.
// November 17th, 2008 // 2 Comments » // Increase Conversion Rates, Landing Pages, Sales Funnel Design
I sat down with Marketbright to discuss an overview of landing page best practices.
Blurb from the article…
The most interest part of creating landing pages is that these pages really define the product being sold. Once you have a successful landing page, you can build your whole marketing plan around it. Landing pages are necessary for offline advertising, print, direct mail and PPC.
Continue to read more about landing page best practices
// July 2nd, 2008 // 2 Comments » // AB / Multivariate Testing, Increase Conversion Rates, Landing Pages, Sales Funnel Design
I have been doing Website AB Multivariate Testing for over 7 years. The consistent result is that small design changes make the biggest difference to improve your ecommerce and lead generation conversion rates. Most of the AB & Multivariate Testing is on landing pages, sales funnels and the ecommerce checkout process. In many cases, I have seen big design changes actual decrease conversion. Therefore, I suggest an optimization plan starting with a limited budget of PPC driving to landing pages, using Google website optimizer. This will help you execute a winning design strategy, plus you will learn which marketing copy to use going forward, plus apply that messaging to banners, text ads and other advertising.
Here is a new landing page design that just went live. This page will be used to test traffic from PPC ads, direct mail and print advertising. Please comment and let me know what you think.
// February 28th, 2008 // No Comments » // Increase Conversion Rates, Landing Pages, Sales Funnel Design
I am addicted to HDTV. One of the channels that I love to watch is MojoHD. The show Start-Up Junkies is a documentary of an online business trying to get off the ground. I was pleasantly surprised to hear them say that they needed to improve their ecommerce sign up process. Yes, they mentioned conversion rate optimization on TV and I got all excited. So… I went ahead and reviewed their PPC advertisements and landing page strategy. Now here is my opinion on how they can improve their conversion rates.
After searching in Google for “Online PO Box” I arrived at the landing page / mini-site below. They are doing a good job by isolating the user experience so visitors stay within the sales funnel. However, I did want to offer some ideas:
The staff mentioned this in the TV show and I agree… The shopping cart checkout page needs a lot of work. When you do click sign up, you arrive at an overwhelming price list and it is hard to understand what you are going to get. Also, I recommend mentioning the “Risk Free 30-Day Money Back Guarantee” on this Checkout Page.
Do you have any recommendations for this company? Is their a site that you want me to review? Post them here…
// February 25th, 2008 // 1 Comment » // Increase Conversion Rates, Sales Funnel Design
Sales (conversion) funnel design and development is key to any online marketing strategy. Driving your website traffic to an isolated user experience will improve the amount of leads (emails) captured and optimizes your conversion rate. Here is a example of how the sales funnel should be a core part of your website.
This type of direct marketing strategy is based on customized landing pages and A/B multivariate testing to continually optimized the experience to improve ROI. The end goal is to push more qualified leads through the funnel which will lead to sales. Then if the leads do not convert, plan a follow-on marketing strategy to engage them on the long tail. More to come…
More about the sales funnel strategy in this a quick video:
