Conversion Funnels to Improve ROI
Here is the presentation that I did for the New Tech Community in South Florida. This was a new style of slides that I completed, based on the concept of Presentation Zen. The focus was demonstrate the best practices of using Conversion Funnels for Web Traffic to Improve ROI. Using this strategy helps capitalize [...]
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Best Practices of a Landing Page Design
The most important page within the conversion funnel is the Targeted Landing Page. Here is a wireframe that I created to demonstrate some of the best practices that I have learn from testing hundreds of landing pages. First, some basic information about Landing Page Design….
The landing page will influence the rest of your site [...]
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Landing Pages – Form Design Examples
Recently, I was going through some completed projects and found these landing pages. Both design examples have forms (interactivity – allows user to enter data like email address) on the landing pages. The first will generate leads to sell a product, while the second one has a form to generate leads for a service related [...]
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Quiz Landing Page Design
What do you think of this quiz landing page design we created in 2009? The page is kept really simple and clear to show visitors where to click and lead to the finish line. Over, the feedback was that the page was working really well.
Simple Quiz Landing Page Design
You can see the entire conversion and [...]
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PPC landing pages & Holiday Conversion Rates
During the last few months of the year clients rush to optimize their PPC websites to improve their Holiday Conversion Rates. This includes setting up PPC landing pages, xmas gift buy processes and special offer web banners and email campaigns.
The most recent Holiday Landing Page was for the VoIP Solution provider PhoneGnome. Originally I helped [...]
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Alex Harris – Landing Page Best Practices
I sat down with Marketbright to discuss an overview of landing page best practices.
Blurb from the article…
The most interest part of creating landing pages is that these pages really define the product being sold. Once you have a successful landing page, you can build your whole marketing plan around it. Landing pages are necessary for [...]
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New GrokDotCom blog design is live!
Checkout the new GrokDotCom that went live recently. This is the popular blog from Future Now, Inc. This was a follow-up project from the site redesign work we did for them a few months earlier. Let me know what you think…
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NEW FutureNow Website is live!
Since 2005, FutureNow, Inc has hired me as a freelance web designer for conversion rate optimization projects. FutureNow, Inc. is recognized as the leading voice for increasing online conversion rates, accountable multi-channel marketing and web analytics. It has been an honor to work on so many great projects with them.
After designing some landing pages [...]
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Smart Landing Pages Are Simple
Landing pages serve many different purposes, but they all need to do one thing – DRIVE VISITORS TO A TARGET. Here is an example of a smart landing page that we designed. It uses a simple design composition to drive users to “Learn More” or “Become A Client”. There is also the opportunity to listen [...]
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Improve customer experience = more profitable website!
Check out the new landing page mini-site we created for Future Now, called Benchmark My Site. This website was created to help improve your customer experience resulting in a more profitable website.
More about the site:
Over the last year, tens of millions of dollars have been spent on site redesigns, usability studies, analytics, and multivariate testing. [...]