// January 24th, 2010 // No Comments » // Landing Pages, Sales Funnel Design
What do you think of this quiz landing page design we created in 2009? The page is kept really simple and clear to show visitors where to click and lead to the finish line. Over, the feedback was that the page was working really well.
You can see the entire conversion and lead generation sales funnel here for this quiz here.
// May 20th, 2009 // 2 Comments » // Landing Pages
During the last few months of the year clients rush to optimize their PPC websites to improve their Holiday Conversion Rates. This includes setting up PPC landing pages, xmas gift buy processes and special offer web banners and email campaigns.
The most recent Holiday Landing Page was for the VoIP Solution provider PhoneGnome. Originally I helped the CEO offer a very technical product to a more “general/non-techie” audience. Now they asked me to organize a way to promote two special holiday packs that will entice the consumer to spend a little more and give these products away as holiday gifts. This was part of a PPC landing page design project. This particular product hasn’t been the easiest to market, because it is very unique. But I was up for the challenge.
Take a look at how I executed this Holiday Landing Page Design below. After we complete the optimization to improve ROI, I will share the data that I learned. Also, please send me any comments or questions.
Hiearchy of Holiday Landing Page Design
// November 17th, 2008 // 2 Comments » // Increase Conversion Rates, Landing Pages, Sales Funnel Design
I sat down with Marketbright to discuss an overview of landing page best practices.
Blurb from the article…
The most interest part of creating landing pages is that these pages really define the product being sold. Once you have a successful landing page, you can build your whole marketing plan around it. Landing pages are necessary for offline advertising, print, direct mail and PPC.
Continue to read more about landing page best practices
// November 17th, 2008 // 3 Comments » // Landing Pages
Checkout the new GrokDotCom that went live recently. This is the popular blog from Future Now, Inc. This was a follow-up project from the site redesign work we did for them a few months earlier. Let me know what you think…
// October 6th, 2008 // 3 Comments » // Landing Pages
Since 2005, FutureNow, Inc has hired me as a freelance web designer for conversion rate optimization projects. FutureNow, Inc. is recognized as the leading voice for increasing online conversion rates, accountable multi-channel marketing and web analytics. It has been an honor to work on so many great projects with them.
After designing some landing pages and this microsite, FutureNow asked me (and my team) to complete a new FutureNow web design for the corporate consulting site. Now the site is live and I am very happy with the overcome. This was probably the most challenging site of 2008 that we completed. FutureNow are experts in web marketing and Persuasion Architecture®, so they “Get It” and know what they want. After many wire frames and design revisions, together, we achieved a effective yet simple design. Here are the core templates of the new site. Please let me know what you think…
// July 9th, 2008 // 6 Comments » // Landing Pages
Landing pages serve many different purposes, but they all need to do one thing - DRIVE VISITORS TO A TARGET. Here is an example of a smart landing page that we designed. It uses a simple design composition to drive users to “Learn More” or “Become A Client”. There is also the opportunity to listen to audio before leading them to the objectives.
This landing is focused on 401k Advice
// July 2nd, 2008 // 2 Comments » // AB / Multivariate Testing, Increase Conversion Rates, Landing Pages, Sales Funnel Design
I have been doing Website AB Multivariate Testing for over 7 years. The consistent result is that small design changes make the biggest difference to improve your ecommerce and lead generation conversion rates. Most of the AB & Multivariate Testing is on landing pages, sales funnels and the ecommerce checkout process. In many cases, I have seen big design changes actual decrease conversion. Therefore, I suggest an optimization plan starting with a limited budget of PPC driving to landing pages, using Google website optimizer. This will help you execute a winning design strategy, plus you will learn which marketing copy to use going forward, plus apply that messaging to banners, text ads and other advertising.
Here is a new landing page design that just went live. This page will be used to test traffic from PPC ads, direct mail and print advertising. Please comment and let me know what you think.
// April 14th, 2008 // 2 Comments » // Increase Conversion Rates, Landing Pages
Check out the new landing page mini-site we created for Future Now, called Benchmark My Site. This website was created to help improve your customer experience resulting in a more profitable website.
Over the last year, tens of millions of dollars have been spent on site redesigns, usability studies, analytics, and multivariate testing. Still overall industry conversion rates remain low while traffic costs inflate. These investments have not translated to the bottom line. Future Now, Inc., a leading voice in increasing online conversion rates, can assist in planning your website to be more persuasive using a proven systematic approach for better customer understanding.
Future Now will prepare for you, at no cost, a Benchmarking report that measures your site’s customer focus. Your site will be evaluated by one of our Conversion Analysts against 69 distinct questions in four critical areas of customer focus: Product Presentation, The Checkout Process, Delivery Options and Customer Service
// March 25th, 2008 // No Comments » // Increase Conversion Rates, Landing Pages, Success Tips, white-paper
Landing pages are a great way to monetize web traffic to your website. I recommend giving your visitors something in return for filling out a form. It can be as simple as a free white paper or ebook. Ask for your visitor’s information in a lead form and then they can download a PDF on thank you page. The strategy is to create a relationship with your visitors and they can leave with something tangible - that is valuable.
Here is a landing page that we completed for Future Now, Inc - one of my favorite companies to work with. This optimized landing page offers a white paper on “10 Tips To Start Optimizing Your Site”. In the design below, you can see how the copy is broken up into bullets so the text can be scanned easily. The layout will force your eyes to read the headline and then immediately move over to the lead capture form then down to the button. Plus we added a few content links and the Google logo to show credibility.
View landing page for 10 Tips To Start Optimizing Your Site
Do you have a landing page that is offering something for free?
What are you doing to capture leads on your landing pages?
// March 16th, 2008 // 41 Comments » // Landing Pages
I have been getting a lot of emails with questions about designing landing pages to improve conversion rates and maximize ROI. So I put up this blog to help document my best practices and provide design examples. If you have a question, please add a comment on this post. I may not be able to answer everything, but I am happy to try and help you out.
If you have a landing page design, post the URL here. One rule - do not use an ANONYMOUS as your name. Then, I will comment on your landing page or I may do a blog post with my complete review and recommendations.
I am interested to see how you are using landing pages. What design challenges are you having? Do you think your conversion rates should be higher, why? Now you don’t need to email me, post your questions and examples here.
In the Alex Designs Podcast, I reviewed the first few landing pages in video format - view them here.
