Improve customer experience = more profitable website!
Check out the new landing page mini-site we created for Future Now, called Benchmark My Site. This website was created to help improve your customer experience resulting in a more profitable website.
More about the site:
Over the last year, tens of millions of dollars have been spent on site redesigns, usability studies, analytics, and multivariate testing. [...]
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Google Website Optimizer – FREE A/B Testing Software
Most of the web marketers understand A/B testing to improve conversion rates on landing pages, but they do not execute this strategy. Usually they think it is very hard to setup, it is expensive or you need an Adwords to start testing. This is not the case with Google Website Optimizer. This completely FREE A/B [...]
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White paper downloads are great for landing pages
Landing pages are a great way to monetize web traffic to your website. I recommend giving your visitors something in return for filling out a form. It can be as simple as a free white paper or ebook. Ask for your visitor’s information in a lead form and then they can download a PDF on [...]
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Mentioning conversion rate optimization gets me excited
I am addicted to HDTV. One of the channels that I love to watch is MojoHD. The show Start-Up Junkies is a documentary of an online business trying to get off the ground. I was pleasantly surprised to hear them say that they needed to improve their ecommerce sign up process. Yes, they mentioned conversion [...]
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Sales Funnel Design and Development
Sales (conversion) funnel design and development is key to any online marketing strategy. Driving your website traffic to an isolated user experience will improve the amount of leads (emails) captured and optimizes your conversion rate. Here is a example of how the sales funnel should be a core part of your website.
This type of direct [...]