Best Practices of a Landing Page Design

The most important page within the conversion funnel is the Targeted Landing Page. Here is a wireframe that I created to demonstrate some of the best practices that I have learn from testing hundreds of landing pages. First, some basic information about Landing Page Design….

The landing page will influence the rest of your site experience for each visitor, so it needs to be:
- Specifically Related to the Keywords that they came from
- Load Quickly
- Clear headline with “scannable” copy, teasing an offer, discounts or incentives
- Introduce Your Trustworthy Company
- Help Visitors Understand Your Business within a few seconds

The composition of the landing page design is organized to have:

- 90% of the page above the average monitor screen fold, the red horizontal line set is 565 pixels high
- Visitors look at photography first, so the placing the picture on the right
- This always the interactive area to stay within the active window on the left side of the page
- Encourage adding some interactive HTML which has been proven to decrease your bounce rates
- Since the main objective of this page is to get people to the page, the focus point is really the button

Here is a quick wireframe that demonstrates some of the best practices I’ve learned from AB / Multivariate testing Landing Page Designs:

The flow and composition is very important, the organization of the page will tell a story to get them to your goal

Here is how I think the visitors eye will flow across this composition.

 

Check Out These Articles:

1. Alex Harris – Landing Page Best Practices
2. Mentioning conversion rate optimization gets me excited
3. Landing Page Web Design Blog
4. Smart Landing Pages Are Simple
5. Landing Page Web Design Examples