AB Testing Tip: Small Design Changes = Success!
I have been doing Website AB Multivariate Testing since 2000. The consistent result is that small design changes make the biggest difference to improve your ecommerce and lead generation conversion rates. Most of the AB & Multivariate Testing is on landing pages, sales funnels and the ecommerce checkout process. In many cases, I have seen big design changes actual decrease conversion. Therefore, I suggest an optimization plan starting with a limited budget of PPC driving to landing pages, using Google website optimizer. This will help you execute a winning design strategy, plus you will learn which marketing copy to use going forward, plus apply that messaging to banners, text ads and other advertising.
Client Testimonial
“It’s refreshing in the “online marketing” industry to come across someone who truly “gets it”. Alex……gets it! In addition to an incomparable eye for web design and landing pages Alex also brings to the table knowledge of online acquisition and marketing. It makes things easier for everyone when you are working with someone who “gets it”!”
Michael Smith,
Online Marketing Strategist
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