Landing Pages - Design & Optimization: March 2008

Monday, March 24, 2008

White paper downloads are great for landing pages

Landing pages are a great way to monetize web traffic to your website. I recommend giving your visitors something in return for filling out a form. It can be as simple as a free white paper or ebook. Ask for your visitor's information in a lead form and then they can download a PDF on thank you page. The strategy is to create a relationship with your visitors and they can leave with something tangible - that is valuable.

Here is a landing page that we completed for Future Now, Inc - one of my favorite companies to work with. This optimized landing page offers a white paper on "10 Tips To Start Optimizing Your Site". In the design below, you can see how the copy is broken up into bullets so the text can be scanned easily. The layout will force your eyes to read the headline and then immediately move over to the lead capture form then down to the button. Plus we added a few content links and the Google logo to show credibility.

View landing page for 10 Tips To Start Optimizing Your Site

Are you using landing pages?

Do you have a landing page that is offering something for free?
What are you doing to capture leads on your landing pages?

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Labels: ConversionRateOptimization, copy, futurenow, grok, LandingPage, tips, WebDesign, white-paper

Saturday, March 15, 2008

Free landing page design review or ask a question!

I have been getting a lot of emails with questions about designing landing pages to improve conversion rates and maximize ROI. So I put up this blog to help document my best practices and provide design examples. If you have a question, please add a comment on this post. I may not be able to answer everything, but I am happy to try and help you out.

Free landing page design review

If you have a landing page design, post the URL here. One rule - do not use an ANONYMOUS as your name. Then, I will comment on your landing page or I may do a blog post with my complete review and recommendations.

Why am I doing this?

I am interested to see how you are using landing pages. What design challenges are you having? Do you think your conversion rates should be higher, why? Now you don't need to email me, post your questions and examples here.

Labels: challenges, Design, LandingPage, reviews

12 Comments:

At March 18, 2008 3:03 PM , Jackie said...: I only have a home page and REALLY need a landing page.

see http://www.crewealth.com

I know I need to get rid of the navigation bar for the landing page. I know the header is way too big. I know need lots of help!

Thanks for any advice!

Jackie
Jackie@CREWealth.com

P.S. Would like to talk to you about building one for me.
At March 19, 2008 12:03 AM , Anonymous said...: Mine is a site but the purpose of it is lead generation.

http://www.prcpb.com

Thanks Alex!

-Ben
At May 15, 2008 10:00 AM , Anonymous said...: Interested in you designing a landpage for our company. (www.linkhigh.com) so we can use it with Google adwords. Want to offer free network assessment.

Victor W. Liu
Link High Technologies Inc.
victor@linkhigh.com
At May 29, 2008 3:13 PM , Anonymous said...: Hi,
first of all, thank you for your insight on the landing pages.
I have a question, I am not sure where to start with creating a landing page. Should I use php html tpl, etc. I want to make a template landing page so that later I would be able to change images (frames) and thus have a "new" landing page. I want to incorporate on this page a Live Chat too.
Please help with your advise. Thank you!
At June 12, 2008 8:02 PM , Ayo Ijidakinro said...: Hi Alex,

I'd love to have you look at my landing page and tell me what you think about it.

http://www.ayoswebdesign.com

I appreciate any help you can provide!

Best,
Ayo
At June 13, 2008 10:56 AM , Audio Bible said...: http://www.BibleBible.com/New-Catholic-Bible.asp

give this a look
At June 18, 2008 9:28 AM , Basinet said...: Alex

I am starting a new online consumer service. It is intended for customers who have a single box or a few boxes of items they need stored securely. This instead of renting an expensive Self Storage Unit. I am working on a homepage design and need your critique/ideas. I need to send a file as I do not have a website as of yet.

Thanks

Mike
At June 18, 2008 1:11 PM , Anonymous said...: I love your designs and would like to possibly hire you but it doesn't seem like you want hired or you would have contact information posted.

Clue me in.....
At June 18, 2008 2:08 PM , alexdesigns said...: Thanks for posting your landing pages. I will be reviewing them and posting feedback in the order they were listed. So go ahead and add yours. The reviews will be done in a video or blog post form.

We are focusing on providing FREE content to help you with your marketing efforts. By offering the knowledge I have learned from A/B testing and landing pages design, we can help improve your conversion rates.
At June 20, 2008 10:18 AM , Steve Heiman said...: I recently developed this landing Page and would love your input. thanks,
Steve
At June 25, 2008 12:49 PM , Chris said...: Hey,

I'd love for your comments on this page.

http://www.inmindmotion.com/freebreakawayaudio.aspx

The conversion rate is not as high as I'd like given that the conversion is a free download. And very few are doing anything else on the site - browsing products or articles.

The site's just launched, and it's only being fed by adwords and digg-type sites now, but I feel there is a lot of work I need to do on this landing page before I want to spend larger dollars on bigger ad campaigns.

Cheers

Chris
cemdev [at] gmail [dot] com
At June 25, 2008 5:09 PM , PalmFlex said...: www.palmflex.com
www.discountworkgloves.com

Landing Pages - Design & Optimization

Monday, March 24, 2008

White paper downloads are great for landing pages

Are you using landing pages?

You may also enjoy these articles:

0 Comments:

Saturday, March 15, 2008

Free landing page design review or ask a question!

Free landing page design review

Why am I doing this?

12 Comments:

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